This year’s International Translation Day event will be held on
Saturday, October 1, 2011 and features Judy A. Jenner
presenting
No Pain, No Gain:
Active Marketing to Direct Clients,
and
Web 2.0 for
Entrepreneurial Linguists.
Remember Judy
Jenner’s fabulous presentation back in 2009: The Entrepreneurial
Linguist – Lessons from Business School? There were so many requests
for attendance that we had to turn people away. Now Judy’s back! On
Saturday, October 1st, in honor of International
Translators Day – Let’s add Interpreters to that, shall we? – Judy
will be with us for a full day of conferencing on subjects and
knowledge that have grown out of her vibrant and successful
international career as a linguist.
During her
morning and afternoon presentations, Judy will discuss the
challenges and rewards of acquiring and working with direct clients,
as well as increased flexibility and control of our businesses. A
long-time blogger, social media adapter, and Web 2.0 user, Judy will
lead us through the new and (mostly) free media that can be used in
ways to increase our earnings, enhance our careers, and heighten our
on-line presence and skills.
About our Speaker
Judy A. Jenner is a Spanish and German business and legal
translator and court-certified Spanish interpreter in Las Vegas. She
holds an MBA and runs her boutique translation business with her
twin sister. She was born in Austria, grew up in a trilingual
household in Mexico City and came to the U.S. as a teenager. Judy is
the President of the Nevada Interpreters and Translators
Association. She writes a popular blog, Translation Times,
pens the “Entrepreneurial Linguist” column for the Chronicle,
and is a frequent speaker at conferences around the world. She’s the
co-author of The Entrepreneurial Linguist: The Business-School
Approach to Freelance Translation.
No Pain, No Gain: Active Marketing to Direct Clients
Working with direct translation clients is financially and
professionally rewarding, but acquiring them and keeping them happy
can be challenging and time-consuming. It can be difficult to find
the motivation, and to create a strategy to pursue this type of
customer. However, any linguist can shift to working with direct
clients if they approach the process in a structured way. The
presenter will give you an overview of the skills you need, what you
need to know before you get started, how to find these elusive
direct clients, how to grow and nurture the relationships you have
formed, and much more.
Web 2.0 for Entrepreneurial Linguists
Web 2.0: it’s become a new buzz word. What is it, and what can
it do for linguists? Should we embrace Twitter, Facebook, blogging,
LinkedIn, and all the other new technologies? The presenter is a
long-time translation blogger, social media enthusiast and early
adapter of Web 2.0 and will discuss how these technologies work and
how linguists can benefit from them to promote their services online
(mostly) for free. In these technology-driven times, linguists need
to find direct clients in new, innovative, and cost-effective ways.
This interactive workshop presents low-cost options for websites,
explains new technologies and their applications, provides online
security tips, outlines search engine optimization strategies, and
includes suggestions on getting your passwords organized, and is
full of tips and tricks to successfully build your online presence.
Attendees will receive handouts and a journal article on the topic
for additional reading.
No previous technology knowledge is needed to participate in this
workshop. Attendees do not need to acquire any programming skills in
order to implement the suggestions and techniques that will be
presented. Every language professional who can compose a simple
e-mail already has the skills needed to take advantage of everything
that Web 2.0 has to offer.
The Venue
And that’s not
all. These wonderful presentations will take place in equally
thrilling surroundings:
The Museum of
Flight situated at Boeing Field just south of Seattle and only
minutes from Seatac will be our venue for the day! Celebrate
International Translators Day in this historic and dynamic
environment while witnessing human flight at its beginnings all the
way to the technology of air and space at its current day height.
Admission to
the NOTIS International Translators Day Conference with Speaker Judy
Jenner will include free admission to the museum for the entire day,
as well as one hour of privileged post-conference access to the
exhibits from 5:00 to 6:00 p.m. A gourmet lunch will be provided
from the renowned McCormick & Schmick’s at no extra charge.
Event details
When: Saturday, October 1, 2011 from 9:30 to 5:00 pm
Where:
Museum of Flight
- View Lounge
9404 East Marginal Way S
Seattle, WA 98108-4097 |
 |
this event
qualifies for 4 ATA
Continuing Education Credits
WA AOC
4.5 CEUs confirmed